ABOUT:
Nykaa is a beauty and wellness e-commerce platform. What makes them different from other beauty e-commerce businesses is their mantra to help Indian women make the best beauty and wellness choices in terms of tools, products, services etc. They’ve a huge collection of fresh and 100% genuine products and services that deliver them all over India. Along with that, they’ve refined content which includes product reviews, beauty tips, and articles by beauty experts, e-magazines about health and wellness as well as video tutorials. You’ll also be assigned a separate helpline who will assist you in choosing the right product and service according to your skin or health problem.
TARGET:
Nykaa’s main target is to provide an excellent customer service to all their customers along with the general information about the products and services they offer. They want to create a community where members interact with the beauty experts for best results, also giving a chance to their customers to share their experience with Nykaa. Through this photo contest, they wanted to create a buzz among customers around Mother’s Day.
FACEBOOK “MOTHER’S DAY” PHOTO CONTEST 2013:
With the help of customizable “Photo Contest” app provided by SocialAppsHQ, Nykaa’s asked the fans to fill their full name, phone, city, and email along with a mother-son photo or a mother-daughter photo with a perfect caption to win some goodies and cash prizes. Nykaa’s team interacted with people on Facebook and Twitter about their running contest to spread awareness about it. Lot of new fans –started following – because of such an attractive contest and on such an amazing occasion.
Contest Prize Details:
1. One First Prize – the winner will get a special gift hamper worth INR 2000
2. One Second Prize – the winner will get a gift hamper worth INR 1000
3. One Consolation Prize – the winner will get a gift hamper worth Rs 500
ABOUT PHOTO CONTEST APP:
Photo Contest Tab on Facebook is a very popular Facebook app provided by SocialAppsHQ and is used by a lot of Facebook pages to increase their fan following and make their products and brand name go viral. One can easily organize their photo contest within minutes. It’s easy to customize yet very powerful with ability to export details of all the entries and votes. Benefits of Photo Contest –
- Likegate your content
- Full CSS control
- Real-time Analytics
- Unlimited Entries
- Share with your friends easily
- Easy to organize
- Integrated everywhere
RESULT:
The campaign received a great success and response from all of their old as well as new fans. It successfully created a buzz among their customers and Entries from all over the India came and with some amazing pictures and captions. Users expressed their love for mothers – using wonderful captions people came up with.
No. of entries = 59
No. of votes = 380
0 comments:
Post a Comment