Every other brand manager today is approaching the social media domain to market his product because he too wants to be a part of the hype. Marketing and branding using the new media tools have been trending for quite some time now. Whether the top players or the ones who are new to the game, both are making effective use of this medium and are utilizing its potential to the fullest in order to derive valuable benefits.
Social marketing is a systematic use of softwares and techniques to achieve a set pattern of goals. When a product is subjected to the medium for its marketing there are certain strategies that are followed which make it a hit product in the market. In the presence of so much competition social media has been rescuing many brands that were on the verge of failure in the initial stages of their life cycle.
Social marketing is a combination of many tools that are effectively used to ascertain the goals. Most of us are well aware about them but miss out on some small details that are also very important.
1. Social Media Presence
All of us by now know and understand the effect social media marketing has on the brands and how well it markets their USP to gather interest of users towards it. For any of this to happen it is essential that the brand owns a good and respectable online presence. This refers to the existence of the brand’s identity on all important social networking websites and forums. There are a horde of platforms to select from, the brand’s identity should be created on the ones which have or will have some relevance with the product/service. Apart from websites like Facebook, Twitter, Google plus that have a very high reach others need to be assessed carefully before launching your brand pages there. For instance if a service oriented brand creates an identity on a platform like Tumblr or Pinterest will not get much appreciation. Online presence counts a lot today especially in the age of new media, brands are ought to exist on the biggest epicenter of all marketing activities and strategies.
2. Social Media Campaigns
Just being there and not doing anything will not provide any kind of benefits to a brand. While there, brands need to carry out respectable campaigns to generate traffic and gain followers. The initial seeding phase is the most time consuming as well as the most important stage. Campaigns refer to online events that build the interest of users towards a brand. Since these campaigns and events define a brand it is recommended that they are in relevance to the product or the service. Campaigns have the power of making a brand page go viral and bring many users.
3. Social Media Monitoring
A new concept launched into the market, social media monitoring will be soon changing the face of online media. This can be referred as a technique which can help brand managers track any mentions that their brands are getting anywhere on the web. A proper analysis is presented graphically to the users who can easily assess the brands positioning in the minds of its users. Not only the managers get insights on their brand but they can also maintain a check on their competitor’s activities. Online monitoring, in the form of sentiments and alerts provides the brand managers a number of features that can be of utmost use to them.
4. Applications and Technology
As stated above brands are marketed by using a number of tailor made applications. Applications like Photo contest Tab, Welcome Tab, Top Fans Tab, Essay Contest Tab, Gifts Tab etc help the brands in carrying out effective social media campaigns which bring fruitful results to them in the form of an increase in the number of users and followers. New technological advancements are happening each day and each day people are coming up with new kinds of ideas and ventures to help brand managers market their products effectively on the social media.
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