In
the presence of so many competitor brands in every field it is
important that a brand is well promoted and marketed for the people to
know and eventually use. If the users are unaware of the existence of a
brand, the brand will not be able to generate sales and eventually
decline in the initial stages of its life cycle.
Source: http://www.socialappshq.com/blog/2013/11/08/importance-of-viral-marketing/
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