We at SocialAppsHQ.com realised that there was a time when social media campaigns were based on contest formats. People lost and won certain prizes that were given out by the organising company. Now referred as giveaway campaigns, these are such that tend to operate and bring in as much audience possible. Owing to the impact of the prize being given out, users of various social media networking sites register with their credentials giving the company a full-proof database to use.
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