The Ajax Social Wipes

Ajax is a brand of cleaning products, introduced by Colgate-Palmolive in 1947 for a powdered household and industrial cleaner. It was one of the company’s first major brands. The Cleaning Wipes of the brand Ajax have been one of the biggest hits of the brand. To promote their wipes further, the company came up with a social media campaign that was launched in January 2014.

Source: http://www.socialappshq.com/blog/2014/03/29/the-ajax-social-wipes/