Business benefits of Facebook apps

 With time facebook has become more of a marketing platform where brand managers create their brand’s identity and in turn derive great insights about the product/service with a correspondent increase in sales as well. Facebook is the epicentre of all social media marketing strategies; it has worked tremendously well and in favour of a large number of brands.

In such a scenario the most important task is done by the applications available on Facebook. These act as the most essential and functional tool for survival of a brand.

 1.      Building awareness

There are a large number of Facebook apps that are deployed to help a brand grow and stabilise itself in the market. Facebook apps are used by brand managers to initially help in establishing a brand and creating its awareness. The initial seeding phases are very important because they lay the initial framework on which all the marketing strategies depend.  Building awareness about a product is the first step before any activity can be done for its promotion. Applications like ‘My Yelp Reviews’, Tweets tab, Google+ tab all help in bringing traffic to a page and help in creating a valuable existence of a brand on the social networking platform.

 2.      Generates Traffic

Once the initial seeding and framework is done then comes the stage where in brand managers wish to generate as much traffic that is possible. For this very reason facebook applications are used, which prove to be beneficial to the brand as a whole. Applications like Photo Contests, Video Contests, Polls tab etc bring users to a particular page which increases the number of followers a page has. It is for the manager to ensure that the users who once come to the page are retained on the page.

3.      Reputation management

Once the brand is well known in the market and users have been converted into followers there is a need for the brand to manage its reputation in the market and in front of its competitors. By now a brand has already exposed itself to a long list of its customers and it is important that a stand of the brand is maintained in front of them as well. Facebook pages are the best means of communication between brand owners and its users.

4.      User Engagement

Applications like Multi-Videos tab, Instagram tab, Essay Contest tab, Welcome tab, Top fans tab all help a great deal in engaging users with the facebook page of a brand. These applications are such that they can keep users bound to them for long and in turn provide better results to brand managers. Users generally like applications that provide them with some returns. In such cases if a brand manager declares the name of the top fan of the page with his picture and updates it as the page’s facebook status the user is happy and continues to interact in the future. Others seeing the post are also intrigued and thereby interact.

 5.      Affects sales and profits

In the 21st century people are more technologically advanced. Online portal sites are doing very well today, if a brand owns a portal site then that acts as an added advantage for the brand.  Using the e-commerce tab a brand can promote his online portal as well which will affect the sales positively and eventually increase the ratio of profits largely.

Read More

Social Media Marketing for Real Estate

Off late if you log into your accounts on any of the social media platforms, one thing you are sure to find in abundance are advertisements and invitations to various social campaigns. In today’s time social media is full of such marketing strategies, and it goes without saying that they are effective too. All brands, belonging to any field are taking help of the social media domain to strategize their plan of action such that a proper positioning of their product can be done along with detailed brand awareness programmes.

One of the less ventured fields is that of the Real Estate. This is one field that has gained momentum in the recent past. Their presence on the social media has increased and they are using it to promote themselves largely.

 1.      Facebook

This is one platform on the social media that has been used the most both by brand managers and users. Most of the target group can be reached easily on this platform. On facebook social media marketing is done by the way of many campaigns that are organised by managers to gain attention of the users. Photo and Video contests are two types of campaigns that get a lot acceptance and many entrants. If the price being awarded is huge, automatically people feel an urge to register themselves. Also in these contests not much is asked to be done other than uploading pictures on a given topic and sharing it with friends to make it viral, updating videos such that they add an interesting factor to the brand’s Facebook page. Facebook has undoubtedly given great results and realtors continue to use it as the most powerful tool.

2.      Twitter

This is also one platform that is doing well with the brands. Brands are creating trending hashtags to come into the limelight and achieve greater heights. Vote contests on Twitter have increased the effect of twitter campaigns to a large extent. Here the realtors upload pictures of various sites that they are currently working for and users are supposed to vote for the ones which they would prefer. Once a vote is done a tweet is sent to all the followers of that brand. It increases the chances of bringing more visitors to your page and eventually it helps in upgrading the brand’s social media influence.

 3.      Blogs

Articles and write ups about real estate were at one point of time hard to find. But today with the advent of social media more and more realtors are blogging about their presence in the society. Articles generally contain the areas that they are currently working at, the deals that they can provide and highlight the USP of the place as well as for them. With more people preferring to analyse and check before making huge investments blogs work in the favour of these real estate agents. They are effective and build a goodwill about the brand in the market.

 4.      Tumblr

This is one platform that is very famous amongst realtors, here, they upload good and pleasing pictures which are then liked by many users. Users follow only those pictures that appeal to them and those that make them happy. This gives the brand manager a detailed insight on what the users like, what are their interests and what kind of pictures will benefit them more. The old players in this field have analysed this concept thoroughly and are doing very well in the market with the use of these social media marketing strategies and methods.

 5.      Social Media Monitoring

Social Media Monitoring is a technique by which a brand can know about what its users are saying on the web. It is a process by way of which a brand gets to know all the mentions it has across the web. This again adds helps it in analysing its own credibility in the market. Also, one can keep a tab on the brand’s competitors. Many realtors are looking towards using this software as a tool to monitor their social media influence and to ensure that they are above their competitors.

Read More