Facebook, one of the most extensively and widely used platform has over time turned into a marketing hub. It has become the center of attraction for most of the brand managers and as it seems it will continue to do so in the times to come. Social Media Marketing is a competitive area and every manager is looking for an effective marketing strategy to master the art and reach at the apex of this market.
Facebook once a center of connecting and chatting with friends and relatives has today transformed into a business society. 1 out of every 10 posts is for some or the other brand’s promotion and awareness.
1. Use of applications
Marketing professionals generally enjoy the usual strategies of posting and commenting to create a buzz in the market. Initially Facebook Marketing was about only this. With the advent of so much competition it has become necessary to do out of box thinking and provide users with benefits and plans that can lure them towards the brand. Use facebook applications to run effective Facebook campaigns that can create a sensation in the market as they are effective tools that can easily provide great insights for business and further help in building strategies. E.g. Instagram, Sweepstake etc
2. Use custom Tabs
Custom tabs are links that are added on the brand’s Facebook page and help a user to directly reach the desired link. Custom Tabs are like Contact Us tab, Website tab, Photo Contest tab, Video Contest tab and many more which allow a more detailed as well as integrated approach of the users towards the brand. They are found to be very helpful and are an effective marketing strategy.
3. User Engagements
It is very important that once the initial seeding of fans is done and a buzz has been already created the users try to engage themselves with the Facebook page. The brand managers need to ensure that the posts done by them are relevant to the product or service that is being promoted and users will be able to interact with them. Open ended posts gain more comments and become viral more easily than others.
4. Use Facebook plug-ins
Addition of plug-ins on the websites saves time and energy as people can directly browse through the website by their Facebook id. This allows professionals to get better results in facebook marketing as it increases brand awareness manifolds. The basic aim as a brand manager is to create such an image and reputation of the product that people are inclined to go through it once. Use of facebook plug-ins helps increasing influence of the brand. They have provided great results to all those brands that have made use of them.
5. Be unique and true
The fact that Facebook is one of the largest communities of the world cannot be denied. Marketing allows a brand to be as unique as they wish to be but at the same time it to be made sure that no wrong promises of any kind are made to the users. Each brand has so many followers and if the lie is detected it brings a bad image for the brand. In such a case all the hard work done in setting up a good standard for the brand goes into vain. It is good to be different and shine separately from the crowd.
0 comments:
Post a Comment