So much has changed in the 21st century; brands are trying their best to initiate ways and methods such that their presence in the social media world is highlighted. In a short span of time there is a vivid competition in social media and all are striving to become the heroes of this arena. Social Media Marketing is the newest trend that is being followed by almost all brands blindfold and it won’t be wrong to say that each one of them is benefiting loads from such practices.
The online world is famous for new methods and techniques that come our way every now and then. One of the newest technologies is the Social Media Monitoring that has already become a revolution on its own. It is monitoring of all activities happening on social media e.g. tweets, posts, blogs etc. around a specified keyword. All these mentions are visible at a single place and one can derive meaningful insights out of these mentions. Social Media Monitoring can thus help a great deal in growing businesses.
1. Brand’s Position
Here we are talking about the positioning of the brand in the minds of the consumers. By monitoring the comments the users have made a brand manager can get the actual insights and can track down what is the perception that the people carry about their brand by analyzing the sentiments of the comments made in lieu with the product/service.
2. Know your target audience
When marketing and branding via social media is done there are direct conversations that take place between a brand and the user. In such cases monitoring helps a great deal in understanding them, their needs by listening and reading to what they have to say about you and your brand. By inserting valuable keywords proper analysis on the target group can be achieved. Once it is understood that what is required only then can it be delivered with quality. Social Media Monitoring is thus helping in framing strategies and then taking the businesses to the next level.
3. Track Competitors
Another aspect of enabling a business to prosper is to know and monitor the work that their competitors are doing. It becomes easy to plan the course of action once the picture is clear and you know what they are thinking of and trying to do. Underestimating competitors is one of the biggest mistakes that is done by most of the brands owing to which they face great challenges. Social Media Monitoring will be like a boon to those brands and no business can suffer a loss because of the competitor’s better move.
4. Prevent Risks
When social media monitoring tool is run and sentiments are searched for many times it is found that because of a small error the image of the product is going down and people are not happy with the way it has been progressing. This will give the brand managers a chance to take up a crisis management plan in order to prevent any further damage to the brand name and curb any big loss to the brand’s overall existence in the market .
5. Lead Generation
Nowadays, many companies are using social media monitoring for lead generation. By analysing certain keywords one can find out who all are searching for a product like theirs in the market. Once this is found companies approach the individual person concerned directly and try to engage him with their brand. Companies have been able to increase their businesses in such a way and have benefitted by this technique abundantly.
Social Media Monitoring is new to the online world and not many brands are making use of it. As such there are a few companies that are providing these services, if we go into the details of it it is a very helpful tool for providing better business strategies to different brands. SocialAppsHQ is one such company which is now providing Social Media Monitoring to all its users with the addition of many more features in the recent times.
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