The love for social media is quite evident when it comes to sports and players. All famous sports persons take active part on the domain and keep their fans and the world around updated with their latest happenings, their wins and losses and for some even their personal lives.
It was high time the social media domain was used to promote a game or to increase the fan following for the team and the players as a whole. Social media campaigns have been the key to success for most of the brands and services, this time, Juventas, the Italian association football club based in Turin, Piedmont took to social media and came up with a marketing strategy that helped the team gain enormous mentions on the web and cause it to trend in the most successful manner ever.
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