The Kellogg’s way of Donating

There have been innumerable number of social media campaigns that have laid a strong impact on the day to day activities and have raised the standards for the digital marketing practices. Each and every brand has participated wholeheartedly in these campaigns making them a success and gaining some powerful and useful insights from them.

Kellogg’s the famous American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg’s produces cereal and convenience foods. This year Kellogg has plastered mobile calls-to-actions on cereal boxes from brands including Apple Jacks that promote the “From Great Starts Comes Great Things” campaign, which incorporates 11 different Olympic and Paralympic athletes and hopefuls. Kellogg is working with Zoove to power the social media campaign.

Source: http://www.socialappshq.com/blog/2014/03/21/the-kelloggs-way-of-donating/