About Navbharat Times:
Coming from the platter of Bennett Coleman & Co. Navbharat Times is one of largest read and circulated Hindi newspapers in the Indian metro cities. Starting from its inception in April’ 1947, it has reigned indisputably over Delhi and Mumbai as the only national language based newspaper that can boast of a daily circulation over 0.55 million copies and a strong readership of above 3 million readers.
About Facebook Photo Contest App:
Facebook Photo Contest tab is a very popular and sought after app provided by SocialAppsHQ and is used by a lot of organizations to increase their fan following and make their products and brand name go viral. It takes just a couple of minutes to create the contest and is easy to customize yet a very powerful tool to export details of all entries and votes.
Campaign Focus:
This campaign aimed at increasing the visibility of Nav Bharat Times among more trendy and creative people who are also pretty active on Facebook. It also wanted to engage more people, reach out to more socially active and trendy readers and also increase its brand awareness. The selected photos were displayed on the gallery of the online edition of the newspaper.
Navbharat Times Facebook Photo Contest:
The tagline of the contest “Koi Badhiya Sa Photo tu Kheech, Chipka Le Bhaiya Facebook Pe” or “Click a nice picture and paste it on Facebook” reminded everybody of the famous Bollywood song “Fevicol Se”, thus giving the contest a very attractive and contemporary appeal. With the help of customizable ‘Photo Contest’ App provided by SocialAppsHQ, Navbharat Times asked their fans to upload some creative and inspiring photographs with a short caption and asked them to get their pictures as many likes as they could. Every person could vote only once and in order to do so had to like their Facebook page as well. They also asked the participants to fill a couple of other details like their name and email id and gave them a couple of rules and conditions for the contest in order to keep it fair and interesting.
Impact:
The campaign generated a lot of activity across the 5 million Facebook fans of the newspaper.
Total no. of entries: 710
Total no. of votes: 8910
Navbharat Times was able to actively involve 8900+ fans through a single photo contest and many more thousand through the virality of the contest leading to heightened visibility and awareness of its brand. All this was made simpler and easier for them by SocialAppsHQ –All-in-One Social Media Marketing platform 
0 comments:
Post a Comment