Everyone knows that the world’s largest social network is one of the best tools for spreading awareness about your brand and expanding your client base, but did you know that acquiring “Fans” and “Likes” is just a small part of everything that Facebook has to offer ? Facebook Apps are steadily climbing to the top of the “To Do” list of every business’ Facebook page. These easy to use customizable apps have proven to be a great way of interacting with the right target segment for your business. With the real time analytics feature of these apps, you can figure out the direction your product/campaign is taking and promote your brand accordingly. It’s like a social media highway where you could modify direction, set speed bumps or increase the flow of traffic with just a few clicks on your Facebook apps.
However, these days the social media industry is over loaded with apps and it becomes hard for users to distinguish between which apps would be really useful for their business and which would fall in the tag-along category. If you deploy those apps that do not really contribute to your brand page, you could lose out on time, effort and money with no visible gains in return. Thus, it is very important to know and choose the right kind of Facebook apps that could catapult your brand’s facebook page to the top of theSocial Media ladder. Check out the top 5 Facebook apps that are a must for all businesses that set up their Facebook pages:
Welcome Page App
What is the first thing you notice about a place you visit? The Entrance; it speaks volumes about how it would be from within and coaxes you to enter. Similarly a well built Welcome Page acts as a “Like Gate” and invites a visitor to go through your facebook page. This app helps you develop a customized page with just the right look and feel of your brand.
Photo Contest App
Have you ever wanted to run a campaign that could make your facebook page go viral? This app is the perfect tool to get participation from current and potential targets and also attract more connections to your page in the form of likes and votes. It also helps export the user and voter information and helps you create a database which you could channel as per your needs.
Sweepstakes App
The wheel of fortune smiles on few, but there are a lot of those with high hopes. Sweepstakes help you gather data about your target segment and potential leads and also creates a buzz around your contest. After all, who doesn’t like to win free gifts?
Video Contest App
Video contests run very well on the Facebook platform. The reason is that people get a chance to get creative and be appreciated for it. In return, it helps publicise your brand and get more followers for your page and can move your brand in the right direction by helping it go viral.
Top Fans App
Want to get in touch with your biggest fans? This app helps you recognize your most valuable influencers, followers and commentators who have interacted with us, promoted us on their timelines and acted as our voluntary brand ambassadors. Shouldn’t we encourage them by showing just a little appreciation? They deserve it and most of all, You deserve it as well.
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