Social media Campaigns

Social media Campaigns- a boon to every brand

The social media does not stop to amuse us. It has its own ways of throwing new processes and updates on us. Social Media Campaigns are one such invention that has been a great boon to the marketers and public relation professional all around the globe. There is something so different in them that anybody who sees it gets attracted towards it. These campaigns are organised to keep the brand

popular and ensure that it is able to gain more users and the brand is positioned in the minds of people. Campaigns carry a long lasting impact on the users and people who participate in them. 

1 1.   Interactive

     The brand campaigns that are done using various social media tools helps users and prospective clients to reach the brands and a constant interaction is maintained that helps in keeping the brand fresh in the minds of people. Campaigns provide great insights and increase the output by word of mouth. It helps in developing better relations between the brand and the user which further helps in increasing the sales rate.  Campaigns have the ability to connect with millions of users on a social networking website. In every way they are a boon to the brands.

   2.  Creativity

     One of the prerequisites of any campaign is the creativity factor. Many campaigns are carried out on a daily basis but only the ones which have something different and something unique are found to successful. When it comes to social media there is no bar so as to the creativity level. A campaign should be as creative as possible . A creative campaign always works in favour of the brand and helps in setting up a standard for the same at the very initial levels.

  3.    Awareness

     

     In the presence of social media to disseminate information and news items traditional methods have taken a step back. Social media campaigns spread the word faster. Many campaigns are done to help establish a product/service which shall then be subjected to the market conditions. These have helped in establishing totally new products, taking them to great heights and giving them adequate space to function at the level of their competitors.

     

    4.  Publicity

     Social media presence has become almost compulsory and each and every individual or a brand is generally up for it. Thus it goes without saying that publicising about a campaign which is to take place over the this medium is easy as it does not take much to go through a campaign which is running and most of the people find it attractive enough to actually stay back. Thus these campaigns have a far better reach and thus are more successful.

     5.    Memory

     Some  advertisements do not contain the power of staying in the minds of people for a very long time. If they are unique and different, which sets them apart from others they will be remembered. When it comes to social media campaigns, once they are successful they win the interest of people and are remembered days after. Campaigns carry a long term memory as compared to any other source of promotions. If people will remember they will use the product/service for a longer time.