If you are done going from place to place to run campaigns, if you are tired of the traditional ways of marketing and selling your product, social media is the place for you. Social media has helped innumerable number of new players to grow, establish themselves and walk together with the older ones.
The platform selected majorly for the brand’s marketing activities in this domain is Facebook that has been helping brands a lot. It is easy to create a brand’s identity on Facebook and it is fun to operate it in the future. There are a few steps to be followed to create a creative yet innovative appearance on thesocial media giant that is Facebook.
1. Create the page
It is recommended that the Facebook page created should be from a common brand account only. To create a page you will need to select a category from all the given ones (local business or place, company organisation or institution, brand or product, artist band or public figure, entertainment, cause or community) and after making an appropriate choice you shall be directed to further customization options for your page. Options need to be selected very carefully to ensure that nothing as such is selected that might cause a problem in future.
2. Category
The next step is to select a proper category for your page, of course the one that pertains to your business type and some thinking is to be given upon it. Just below the categories menu is the tab where you need to give in your company’s name. This is the name with which your users and customers would relate your services with and thus it needs to unique, relevant and at the same time impactful. Names that are just thought and are random do not have much captivating power in them. think of a name that can lure the audiences. Just below the name tab you will have to check the terms and conditions of Facebook before you could go ahead and actually start with it.
3. Updating profile
The next step is to update your information and provide all the necessary information that will allow a user to know about you in detail. Here, you will have to update four basic things.
· About- Here the brand’s detailed information is added, reading which a user can easily understand what the brand is all about and what services will it provide. Generally people also add the link of their websites here, to make things more easy and clear for a user.
· Profile picture- In case of brand pages, the brand’s logo becomes its profile picture and its cover picture is updated as the one which is most relevant and has some link to the brand as a whole.
· Add to favorites- When we link our page to our own account, the option of adding the same page to the favorite list is given so that we can easily navigate to it without having to manually search for it onFacebook. It is not a necessary step and one can easily skip it.
· Reach more people- This is where Facebook gives you the option of creating your ads and letting more people know about your presence on Facebook. Its a paid service and is an easy medium to reach the target audience. You can at any time in the future also advertise about yourself by simply selecting the option of creating an ad on your homepage.
4. All Done
Once all these steps are carried out the page is ready to be used and shared with all. It is then to be ensured that more and more people get to know about it and they all become regular visitors of the same.
All the best people with your page, keep updating, keep facebooking..!!
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