Muzika.hr Croatian Music Video Contest

About Muzika.hr

Muzika.hr is a one stop Croatian music destination site. It covers all news related to music and recently received a special recognition in a journalistic award for its contribution to Croatian music. It hosts a popular discussion forum where Croatian music lovers from across the world connect and discuss their love for Croatian music.

Campaign Focus

The video contest targeted at engaging all Croatian music enthusiasts. It also aimed at increasing its visibility in the Croatian music industry and give upcoming musicians a chance to display their talent.

Muzika.hr video contest

Using the Facebook Video Contest App, powered by SocialAppsHQ, Muzika.hr was not only successful in increasing its number of likes but also increased its brand awareness and brand recall value in the minds of all Croatian music enthusiasts.

• Like Gate: The basic requirement for every participant before submitting an entry or every person to view and vote an entry is to like the page and become a follower. That way, each submission or vote increase the number of page likes and contributes towards building a larger and more relevant community on Facebook page of Muzika.hr.
• Contest: The campaign was created keeping in mind the music inclination of its target segment. All Croatian music enthusiasts were asked to record a video of them performing any musical act and upload it on their page. Each entry would then be viewed and voted by the fans of the page. The video clip with maximum number of votes would win the contest and the participants would get a chance to perform on a live stage.
• Entry Form: In order to submit their entry, the participants had to fill in their contact details, including their name, email id and the YouTube link of their video clip. This helped Muzika.hr identify young talent and promote it across the industry along with their brand name.

Impact

The contest was a huge success in the entire music community. It received 84 entries and more than 3,000 votes. Along with a larger fan following, it was also able to establish itself as a major player in the Croatian music industry by providing a launch platform to new faces. All this was made possible by SocialAppsHQ, an all in one social media marketing platform for your brand.