Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best. Organisingsocial media campaigns for a product launch does not happen that often yet it has proved to be one of the most promising campaigns for LG, the electronic brand that says, “Life’s Good.”
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