In today’s business dynamic, managers are no longer just managers of people; they are managers of brands. While the people you oversee can be valuable assets, they can also represent a potential threat. In your efforts to build and protect your brand image, it is often necessary to delegate production and communication tasks to your subordinates. For many, this can be a daunting proposition. Every publication, every email, every tweet or Facebook share is a reflection of your brand after all
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