Most of us have had enough of marketing and advertising on facebook and twitter. Don’t you feel it’s time to venture into new platforms and try using their potential to the fullest as well? Many social mediaenthusiasts have begun to market their products effectively and efficiently on other social networking platforms like Pinterest. This is one of the upcoming websites that has a lot to provide to its users.
Pinterest is all about sharing pictures, pinning them to your boards and targeting more followers of your brand. In order to give your business a boost and take it to new heights, Pinterest can be considered as an apt platform. The biggest challenge in this respect is to increase the number of followers in order to make your account go viral amongst the correct users. Following are certain tips that can help you increase the number of followers and become a ruling brand on Pinterest:
1. Follow appropriate boards
Brands create a number of boards pertaining to the products/ service they are marketing. It is recommended that one should follow as many relevant boards as he can of other users. This gives the brand a chance to reach out to many users who might be interested in the products that you are promoting. All boards which belong to some or the other users have already done a lot of hard work to increase their followers and a brand manager can easily take benefits out of this. Following such boards and posting on them from time to time will give you chances to lure users towards your brand via your boards on Pinterest. It is to be ensured that while you are interacting on different boards your boards are also ready such that they can easily attract people. This will increase Pinterest followers in your account manifold.
2. Comment on popular boards
As stated above, brand managers should follow boards of other users that are relevant. Just following them is not enough, constant and regular commenting is also important as it will make your presence felt and will allow other users to interact with you. Once you have made a fair interaction, you can begin using your marketing skills to eventually increase your followers. Popular boards are generally famous and have been followed by a large number of audiences. This means that your one comment will reach out to a varied range of people and bring in more followers.
3. Share a lot
Creating effective boards and pinning attractive and luring pictures helps in making the brand generate a good amount of traffic. Especially products that can be showcased and presented in a good way have better chances of going viral on such a platform. It will be like creating an e-commerce website for your brand. Pinning and sharing good images on Pinterest helps in bringing a lot of followers to your account in the initial fan seeding phase itself.
4. Be relevant
It is a well known fact that certain brands use foul means to promote their products. They post and comment things that have nothing to do with their brand or have no reality in them. It is strongly advised that brand managers pin images, post and comment only the content that is relevant to your brand. Going against such guidelines also increases the risks of spamming. It becomes a humongous task to create a whole new account and generate the same number of followers again if the account gets banned.
5. Use proper keywords
Social Media, over time has become one of the most opportunist platforms for marketing a brand. There are certain techniques and skills required to market a product immensely. To get a proper yield of followers and fans, brand managers need to use proper keywords while commenting and sharing their boards on pinterest. The keywords should be those that have a lot of search volume on the web so that the brand name gets a better ranking on the various search engines as well as the search bar on Pinterest itself.
6. Link accounts
Every brand already has its presence created on many other websites other than Pinterest. Linking all accounts together gives the brand manager a chance to increase the number of followers on each platform. Social media marketing gets a serious boost as soon as all the accounts are linked as the posts and images are then shared on all the websites together.
7. Run Contests
One of the most effective ways to increase the number of followers is by running attractive social media campaigns. Contest on Pinterests have better outputs as they are far more creative and innovative. Contests have the maximum power of creating hype about the brand among users and thereby increasing the number of followers to a large extent.
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